Initiative
Juliane Negroni Sunderland currently serves as Head of US Client Operations at both IPG Mediabrands and Initiative, having held the position since March 2025 and January 2022, respectively. Prior experience includes significant roles at UM Worldwide, where responsibilities ranged from overseeing operations for Coca-Cola's US media business to global account management for major brands like ExxonMobil and Microsoft. Negroni Sunderland's earlier career included positions at BBDO Worldwide, where achievements included driving significant new business growth and producing award-winning campaigns for HBO. Educational credentials include a Bachelor of Arts in English and Philosophy from Boston College.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.