Lauren Jacobson

Lauren Jacobson has extensive experience in audience acceleration and digital media, currently serving as the Head of Audience Acceleration for Pharma at Initiative since May 2012. Lauren has held various leadership positions, including Senior Group Director and Group Director roles, focusing on communications design and digital investment, with a proven track record of achieving client goals and driving revenue. Key accomplishments include leading a team in strategic planning for major clients, launching pharmaceutical brands on social media, and collaborating effectively across teams to deliver innovative solutions. Prior experience at Draftfcb included managing digital media teams and securing substantial accounts, demonstrating a strong foundation in digital strategy and client relations. Lauren holds a Bachelor of Arts in Public Relations from the University of Connecticut.