Liam Hesketh is a skilled professional in creative partnerships and account management, currently serving as the Creative Partnerships Manager for Nike EMEA at Initiative since July 2025. Previously, Liam held the position of Senior Partnerships Manager at WaterBear, where partnerships included notable organizations such as the Ellen MacArthur Foundation and Heineken. Additional experience includes Senior Account Manager at Hey Honey, where recognition was received for campaigns involving Crocs Europe, and various account management roles at Kin + Carta and Ingenuity, focusing on clients like NSPCC & Childline. Liam began their career with experience in business development and brand strategy consulting, supported by a strong educational foundation with an MSc in Entrepreneurship & Innovation from the University of Edinburgh and a BSc in Geography from Durham University.
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