Mark Italia

Mark Italia is a seasoned marketing professional with extensive experience in digital media and business leadership. Currently serving as the Global Managing Director for Business Leadership at Initiative since July 2021, Mark oversees media and strategy for notable clients such as Amazon Ads, Amazon Business, and Whole Foods. Previously, Mark held the position of Group Director of Digital Partnerships at Initiative, managing digital media for Amazon XCM and other divisions. Prior experience includes roles at Horizon Media, where Mark directed digital marketing for Disney Channels Worldwide and ABC News, and at Mindshare as a Senior Media Planner. Mark Italia holds a Bachelor of Science in Business Administration from USC Marshall School of Business.