Raul Aliaga

Raul Aliaga is a seasoned marketing and digital media professional with extensive experience in developing and executing digital strategies across various industries. Currently serving as Group Director of Digital Partnerships & Audience Solutions at Initiative since August 2020, Raul has successfully led major accounts for prominent clients such as AWS, KPMG, and Citrix. Previous roles include VP and Group Media Director at Culture ONE World, where leadership was provided for the 2020 US Census and Amtrak accounts, and Media Director - Digital at GroupM, focusing on digital media strategies for B2B and B2C clients. With a solid educational background that includes an MBA in International Business from the University of South Carolina, Raul has a proven track record in media direction, digital innovation, and team leadership in both large and small organizations.