Rich Grosskettler

Rich Grosskettler is a seasoned professional with extensive experience in digital transformation and health analytics within the pharmaceutical and media sectors. Currently serving as Group Director of Client Solutions for Health Analytics at Initiative, Rich oversees a large analytics team focused on data strategy for Merck. Prior experience includes leading global digital transformation at HealthLoop Horizon for major pharmaceutical clients, and acting as Global Head of Product Management Digital Marketing at GSK, where Rich developed a comprehensive omnichannel Customer Experience strategy. Prior roles also include driving product management at Energage and WebMD, where Rich achieved significant improvements in client retention and user satisfaction while managing substantial product portfolios and advocating for Agile methodologies.