Robert Jackson

Robert Jackson is a seasoned strategist with extensive experience in the media and content sectors. Currently serving as Group Strategy Director at Initiative since July 2021, Jackson previously held the position of VP, Partner, Strategy at UM Worldwide, where responsibilities included leading strategy for major clients like Spotify and Energizer. Prior roles include Account Director at Mirriad and LoveLive, where Jackson managed significant revenue and key client relationships. Jackson's career began at MediaCom, advancing from Media Assistant to Senior Planner/Buyer over seven years while managing high-profile accounts and communication strategies. An alumnus of the University of Warwick with a BA in Film and Literature, Jackson began foundational education at Alleyn's School.