Sabarinath Chandrasekharan

Sabarinath Chandrasekharan is an experienced media professional with a strong background in media strategy and planning. Currently serving as Media Director at Initiative since May 2017, Sabarinath also holds the position of Group Head at DDB Mudra Group from December 2012, where responsibilities include planning and strategy for Jyothy Laboratories Ltd's complete brand portfolio across various categories, such as detergents and fabric whiteners. Prior to these roles, Sabarinath worked as a Manager at Allied Media India Ltd, focusing on media planning for Future Group brands. Sabarinath's academic qualifications include an MBA in Marketing from IES Management College and Research Centre and a Bachelor of Science in Biochemistry from K J Somaiya College of Science & Commerce.