Sandra Wissa

Sandra Wissa currently serves as the Group Director of Integrated Media Planning at Initiative, where responsibilities include managing a $100M+ budget for Brand and Performance campaigns across various channels for clients such as Intuit, Quickbooks, and Mailchimp. Previous experience encompasses roles at UM Worldwide as Associate Media Director for Hulu, OMD USA in media planning for Wells Fargo, and Echo-Factory overseeing media strategies across paid, earned, and owned channels. Sandra's foundational career began at Carte Blanche Communications and Tarek Nour Advertising Agency. Educational credentials include a Brand Management Certificate from Cornell University, Programmatic Traders Certificate from Trade Desk Trading Academy, and multiple certifications related to advertising and media from renowned institutions.