Shannon von Hassel

Shannon von Hassel is an experienced advertising professional currently serving as Group Director and Head of Accountability at Initiative since March 2013, overseeing significant accounts such as Gilead Sciences and Liberty Mutual. Shannon has developed a strong proficiency in client relationship management, leading integrated teams to deliver effective solutions for a diverse range of past clients including KPMG, Qatar Airways, and Godiva. Prior to Initiative, Shannon held prominent positions at DRAFTFCB INTERACTIVE and FCB Global, where responsibilities included building media strategies for major brands such as Beiersdorf and Merck. Shannon’s career in media began at Lowe and Partners/SMS with roles ranging from Assistant Media Planner to Media Supervisor. Educational credentials include a Bachelor's Degree in Advertising from Syracuse University.