Vaishali Verma

Vaishali Verma is a seasoned media professional with extensive experience spanning over two decades. As the CEO of Initiative since April 2018, Vaishali has successfully led the agency in India, focusing on business growth and talent diversification. Prior roles include Chief Operating Officer and Vice President at Lodestar UM, where leadership in the Bangalore office enhanced client growth through innovative media strategies. Vaishali's early career includes pivotal roles at Universal McCann and Mudra Communications, contributing to major brands and developing strategic media planning frameworks. Vaishali holds a Bachelor of Arts degree from Delhi University and a specialized education from MICA, Ahmedabad.