Yasmine Hussein

Yasmine Hussein is an accomplished professional in the media and communications sector with extensive experience in strategic leadership roles. Currently serving as the General Manager of Initiative UAE and Business Director of Rufus MENA since February 2023, Yasmine previously held the position of General Manager and Client Leadership Director at Mindshare MENA from October 2017 to February 2023. Prior roles at Mindshare included Head of Strategy and Senior Media Manager from 2013 to 2017, and a Media Supervisor position at UM Worldwide from October 2009 to November 2013. Yasmine holds a Bachelor of Arts in Political Science with a focus on Public International Law and International Relations from The American University in Cairo, complemented by international studies at Concordia University and a Baccalauréat Francais from Lycee Francais du Caire.