Inizio Evoke
Alex de la Teja has a diverse work experience in various roles related to marketing and media. Since 2018, they have been working at Inizio Evoke, starting as a Media Director and eventually becoming the VP of Media in September 2020. From 2014 to 2020, Alex was the Owner & Co-Founder of Digital Demarcation, LLC, a digital marketing consultancy/agency. Alex also worked at Henry Schein as an Integrated Marketing Communications Manager from 2016 to 2018. Prior to that, they held a role as a Digital Strategy Director at Kalaborative from 2015 to 2017. Alex was also a Co-Founder at BentoTek, Inc., where they oversaw marketing communications activities. In the earlier years of their career, they worked at Nikon, Inc. as a Strategic Marketing Communications Manager for Latin America, at Intermark Media as a Director of Marketing & Sales, at Olympus America Inc. as a Marketing Communications Specialist, at Beyond Interactive as a Media Supervisor, and at Jordan McGrath Case & Partners as a Media Planner/Buyer.
Alex de la Teja earned a Bachelor of Science (BS) degree in Corporate Communications from Ithaca College, which was completed from 1991 to 1995. Additionally, Alex has obtained the Inbound Marketing Certified certification from HubSpot.
Inizio Evoke
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Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make Health more human™. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Inizio Evoke is an Inizio company. Inizio helps clients navigate their clinical development and commercialization journey by connecting best-in-class scientific knowledge, market intelligence, actionable data, cutting-edge technology, communication, and creative execution.