Inizio Evoke
Joe Marcoux is an accomplished marketing professional with extensive experience in creative leadership across various reputable agencies. Currently serving as SVP, Group Creative Director at Inizio Evoke since December 2023, Joe previously held the same title at ConcentricLife, where successful campaigns for Novo Nordisk’s Wegovy achieved notable sales growth and engagement metrics. Joe's tenure at Arnold Worldwide saw the elevation of Dupixent from fifth to first in the market through innovative campaign strategies. With roles at HAVAS LYNX, MedThink Inc., Ignite Health, Euro RSCG Life, PRISM Marketing Communications, and G2 Worldwide, Joe has consistently proven expertise in driving creative excellence and brand success across diverse platforms in the healthcare industry.
Inizio Evoke
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Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make Health more human™. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Inizio Evoke is an Inizio company. Inizio helps clients navigate their clinical development and commercialization journey by connecting best-in-class scientific knowledge, market intelligence, actionable data, cutting-edge technology, communication, and creative execution.