Inizio Evoke
Johnny Knight is a seasoned professional with extensive experience in behavioral copywriting and photography. Currently serving as the Lead Behavioral Copywriter at Inizio Evoke since July 2021, Johnny specializes in creating support resources for individuals affected by chronic illness, utilizing principles of behavioral science. Prior to this role, Johnny was a Senior Behavioral Copywriter at MicroMass for four years and operated a photography business from 2001 to 2022, focusing on story-driven imagery for diverse clients. Additionally, Johnny worked as an instructor at Chicago Photography Classes LLC, teaching various photography courses from 2003 to 2015. Johnny holds a Bachelor's degree in Communications Studies and English from the University of North Carolina at Chapel Hill.
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Inizio Evoke
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Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make Health more human™. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Inizio Evoke is an Inizio company. Inizio helps clients navigate their clinical development and commercialization journey by connecting best-in-class scientific knowledge, market intelligence, actionable data, cutting-edge technology, communication, and creative execution.