Inizio Evoke
Reid founded Evoke in 2006 in pursuit of a more human approach to healthcare marketing. As CEO, Reid is responsible for driving Evoke's strategic vision. His unique behavior-based perspective brings a powerful point of view to the table, one that has helped to build some of the most high-profile and breakthrough pharma brands in the world. Reid actively works with clients to develop rich, insight-driven strategies that drive real changes for brand business. PharmaVOICE 100 has twice named him one of the most inspiring people in the life sciences.