Marina Scholten

Marina Scholten, MBA, has a diverse work experience spanning over two decades. Marina currently works at Inmar Intelligence as the Senior Product Marketing Manager, leading commercialization efforts for Pharmacy, Healthcare Compliance, and Analytics solutions, which have experienced significant growth. Marina also spearheaded the rebranding of Inmar's Rx Recall Management solution, resulting in high page views on the company's website. Prior to their current role, they served as the Product Marketing Manager at Inmar, where they managed the product lifecycle for the Pharmacy portfolio and successfully launched the first Healthcare product bundle to independent pharmacies.

Before joining Inmar Intelligence, Marina worked at ITG Brands as the Brand Manager for Winston cigarettes, contributing to increased market share and profit growth. Marina played a key role in the rebranding of Winston, overseeing market research, packaging redesign, brand repositioning, and national launch. Marina also presented marketing plans to the CEO and Executive Management.

Marina's previous experience includes working at Lorillard Tobacco Company as an Associate Brand Manager, where they assisted in writing the annual brand marketing plan for Newport Non-Menthol and Maverick cigarettes. Marina also served as an Assistant Brand Manager at Lorillard. Prior to that, Marina worked at Pepsi Beverages Company as a Marketing Integration Specialist, developing CRM programs for national and local accounts that drove volume, distribution, and revenue. Marina analyzed sales data to formulate marketing plans and created programs to launch new products and drive growth for core brands.

Early in their career, Marina worked as a Marketing Specialist at Shugart Homes, responsible for all marketing and sales efforts for the company's home building division. Marina developed marketing plans and strategies, worked closely with management to maximize sales and market share, and successfully launched new home communities. Marina also has experience as a Marketing Analyst at Norsa, where they wrote marketing plans for the launch of Coca-Cola brand products and coordinated the implementation of national promotion plans.

Overall, Marina Scholten's work experience demonstrates their expertise in product marketing, brand management, and strategic planning across various industries. Their ability to drive growth, lead cross-functional teams, and successfully launch new products highlights their strong track record in the field.

Marina Scholten, MBA, has a strong educational background in business administration and brand leadership. Marina obtained their Bachelor's Degree in Business Administration from the Federal University of Ceara in 2000. Marina later pursued a Master of Business Administration (MBA) degree from High Point University, specializing in Business Administration and Management, which they completed in 2004.

In 2017, Marina attended an Executive Education Program at Columbia Business School, focusing on Brand Leadership. This program further enhanced their knowledge and expertise in this field.

Marina has also obtained additional certification in Lean Six Sigma Yellow Belt from Inmar Intelligence in February 2020. This certification showcases their commitment to professional development and continuous improvement.