Piyush Shah

Co-Founder of InMobi Group, CEO of TruFactor at InMobi

Piyush is responsible for the vision, strategy, and execution of all things Marketing Cloud and Data Cloud. Before taking up this role, he spearheaded the product team as the Chief Product Officer and also lead the Performance Advertising business. Piyush was also instrumental in the launching InMobi SmartPay, a mobile payment solution. Piyush strongly believes that advertising when done right will have the perfect mix of art and science, thus making it appealing to every user who interacts with ads. Piyush takes an active interest in talking to app developers across the world and has featured as a speaker in various international forums across GMIC, Slush, Game Developer Conference amongst many others.

Prior to joining InMobi, he served as Associate Vice President at Deutsche Bank, where he was a part of the core team that established their Payments & Private Banking business in India.

Piyush also founded an educational portal and youth marketing venture called LearningSpiral, which saw him recognized by Business World as one of India’s Innovative Youth Entrepreneurs. Outside of work, Piyush takes great interest in nurturing product startups in India and mentoring young entrepreneurs.

Married with two kids, Piyush has an MBA in Strategy and Marketing from the Indian School of Business (ISB), Hyderabad and was president of the ISB Alumni chapter.

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Timeline

  • Co-Founder of InMobi Group, CEO of TruFactor

    Current role

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