Brandon Bethea

Brandon Bethea's work experience includes holding the position of VP Media Intelligence at INNOCEAN USA since 2023. Prior to that, they worked as a Group Director of Advanced Analytics at Mindshare from 2019 to 2023. From 2017 to 2019, they served as the Senior Director of Analytics at Hearts & Science. Brandon also worked as the Director of Media & Analytics at POSSIBLE from 2015 to 2017. Before that, they co-founded and served as the President of Media & Analytics at Sq1 & Adaptive Audience (now Ansira) from 2011 to 2015. Brandon was also a UX Research Manager at ZAAZ (now Wunderman Thompson) from 2009 to 2011 and a Digital Media Manager at Vertis Communications from 2008 to 2009. Prior to that, Brandon held marketing manager roles at Verizon from 2006 to 2008 and Cox Communications from 2004 to 2006. Brandon started their career as a User Experience Manager at Tyler Junior College from 2001 to 2004.

Brandon Bethea earned a Bachelor's Degree in Mass Communication/Media Studies from Stephen F. Austin State University between 1998 and 2000. In addition, they obtained various certifications throughout the years, including Data Science from General Assembly, Data Engineering, Big Data, and Machine Learning on GCP Specialization from Coursera, and Executive Data Science from Johns Hopkins University Advanced Academic Programs in 2017. Brandon also holds certifications in marketing and digital analytics from institutions such as Market Motive, Googlelearn, Lynda.com, Adobe, MarketingSherpa, and Adobe.