Erica Kim

Erica Kim has over 15 years of experience in the advertising and digital marketing industry. Erica has held various leadership roles, including VP, Group Director, Digital at INNOCEAN USA, where they led the Website and CRM teams for Hyundai and Genesis. Erica was responsible for driving customer engagement and retention through innovative projects and strategic recommendations.

Prior to that, Erica served as VP, Group Director, Social at INNOCEAN USA, where they led social media strategies for Hyundai and Genesis, partnering with brands such as Sony and Annie Leibovitz to create co-branded content.

Before joining INNOCEAN USA, Erica worked at The Garage Team Mazda as VP, Digital Account Director, where they transformed the digital advertising capabilities by onboarding a new ad tech stack and implementing strategies to enhance display and video advertising.

Erica also has experience in the hospitality industry, serving as Director of Digital Marketing - Resort Properties at Irvine Company, where they created and implemented digital and social media strategies for various properties.

Earlier in their career, Erica worked at Team One and Goodby, Silverstein & Partners, managing digital initiatives for clients such as Lexus, Ritz-Carlton, and Sprint.

Overall, Erica Kim has a proven track record of driving business results, building positive client relationships, and staying ahead of emerging trends and technologies in the digital marketing space.

Erica Kim has a Bachelor of Arts degree in Psychology from UC Santa Barbara.