Josefina Giuffre is an experienced entrepreneur and consultant in the wine industry, currently serving as the Entrepreneur at Authentic Vine Corporation since January 2020, focusing on independent wine distribution and solutions for small businesses. In addition, Josefina has been the Principal Consultant at The Vine Lady, LLC since January 2018, organizing wine education events and providing tailored wine solutions. As a Report Writer at Innova Market Insights since December 2021, Josefina leverages proprietary databases and consumer surveys to analyze trends in product launches. Previous roles include a Consumer and Shopper Marketing Consultant at IRI, a Senior Consumer Insights Analyst at DeVry Education Group, and several positions at SymphonyIRI Group, Taproot Foundation, Alberto Culver, and Millward Brown. Josefina holds a WSET 3 Certification in Wine, an MA in Multicultural Communication from DePaul University, and a BA in Spanish and Comparative Literature from Universidad del Salvador.
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