Su Fei Cheah

Su Fei Cheah is a seasoned professional in the field of management and client services, currently serving as the Managing Director at Innovation Kitchen since January 2024. Previously, Su Fei held the position of Client Services Director at Bulletproof from September 2021 to August 2023 and was a Strategy Partner for Asia at Love Mondays Branding from September 2018 to September 2021. Other notable roles include Business Director at Equus Design Consultants (2017-2018) and General Manager for Singapore at Webb deVlam from 2014 to 2016. Su Fei's extensive career at Design Bridge Asia spanned nearly a decade, where various leadership roles were undertaken. Early career milestones include a consultancy position at Equus Design Consultants from 2003 to 2005. Educational qualifications include a Master of Science in Innovation from Singapore Management University, a User Experience Design certificate from General Assembly, and a Bachelor of Arts in Sociology and English Literature from the National University of Singapore.