Brittny Robins

Head Of Owned Brands (north America) at Innovative Beauty Group IBG

Brittny Robins is a seasoned professional in the beauty and marketing industries, currently serving as the Head of Brand Development at Innovative Beauty Group since January 2022, where responsibilities include launching a brand incubator and developing beauty brands in partnership with celebrities and major retailers. Previously, Robins held roles such as Head of Product Development, leading initiatives for top global beauty brands, and served as the On Air Personality for The Shopping Channel since March 2017. As the Founder and CEO of By Britt and Flawless by Friday, innovative cosmetic products were developed from concept to completion. Earlier experience includes a role at L'Oréal focusing on marketing strategies for active cosmetics, participation in anti-bullying initiatives, and event planning for prestigious clients. Robins holds an Honours B.A from the University of Guelph.

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