Innovative Dining Group
Michelle Mertens is a skilled marketing professional with extensive experience in digital marketing and social media management. Currently serving as Digital Marketing Manager at Innovative Dining Group since August 2018, Michelle has advanced through multiple roles including Digital Marketing Associate, Marketing Coordinator, and Marketing Assistant. Prior roles include Social Media Manager at VIMMIA Activewear and Marketing Account Coordinator at Ajenda Public Relations, where contributions focused on audience growth through creative engagement strategies. Additionally, experience as a Social Media Intern involved content creation and graphic design for client branding. Early career experience at King's Fish House involved customer service and operational organization. Michelle holds a degree from California State University, Fullerton, obtained between 2014 and 2018.
Innovative Dining Group
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Founded in 1997, Innovative Dining Group (IDG) is known for its success in reimagining concepts including the steakhouse, sushi bars, robatayaki, and teppanyaki restaurants. IDG operates seven of the most popular and successful restaurants and lounges in Los Angeles: Sushi Roku (with locations Santa Monica, and Pasadena), BOA Steakhouse (with locations in West Hollywood and Santa Monica), Katana in West Hollywood, Robata Bar in Santa Monica, and the brand’s new flagship concept, ROKU in West Hollywood. The company also operates a Sushi Roku at the Forum Shops at Caesars Palace in Las Vegas, one at the W Scottsdale, and a newly opened location at Fashion Island in Newport Beach. In addition to its renowned brick-and-mortar locations, IDG opened two concepts at LAX airport: B Grill by BOA Steakhouse in partnership with Areas USA, and Luckyfish in partnership with Star Concessions. Internationally, IDG operates BOA Steakhouse in Abu Dhabi, as well as a forthcoming Katana in Dubai. Additionally, IDG is set to debut Katana Chicago this Summer/Fall 2016. All of IDG’s venues reflect bold, modern interpretations of traditional concepts, reflective of the company’s dynamic partners. For more details please visit IDG’s website, Facebook page, Twitter, or Instagram.