John McNeel

Building brands with purpose has been John's passion for more than 25 years. While leading integrated communications agencies and global accounts in both the US and overseas, John developed award-winning campaigns that leveraged higher values and purpose to help deliver growth and market success for some of the world's greatest brands.

As Co-Founder of in/PACT in 2015, John combined his passion for purpose-driven brands with the vision to deliver highly personalized, highly localized charitable giving experiences through a unique technology platform. Spearheading the developing of in/PACT’s proprietary GoodCoin platform for financial service institutions, as well as a robust loyalty platform that is unique in the industry, John helped in/PACT secure agreements with major Fortune 500s, including the world’s leading provider of software solutions for the financial service industry and one of the nation’s leading retailers.

Today, John is particularly driven by the role charitable giving can play in the evolving loyalty and digital banking partnership, which he believes is a necessary step to transforming financial services and making it akin to other consumer experiences.