Patrik Isberg is an experienced executive currently serving as VP Group Sales & Marketing at Inrego since April 2024, where responsibilities include leading the Group Sales & Marketing function to drive growth and market expansion. As the CEO and founder of PICAB since August 2022, Patrik focuses on supporting companies in achieving sustainable business success. Previous roles include VP of Sales at Billogram, where Patrik built and led the commercial organization, and Sales Director at SAS overseeing the Manufacturing business unit for the Nordics. Patrik had a significant tenure at Hewlett Packard Enterprise as Sales Director, managing large sales teams and driving considerable revenue. Early career experience includes leadership roles at Böwe Systec and Hewlett Packard. Patrik holds a BSc in Business Administration/Marketing from Lund University.