Yun Chuan (YC) Lim

YC Lim has a diverse work experience spanning multiple industries and roles. They started their career with Speedlock Equipment Sdn Bhd, where they served as an Assistant Manager for three years. In this role, YC Lim managed sales and operations in the Malaysian region and successfully implemented business strategies to maintain profitability in a competitive market.

Following this, YC Lim worked as a Business Analyst at BT Global Services, participating in an internship and performing primary and secondary research for a consulting project.

Next, YC Lim joined StrategiCom - The B2B Branding Specialist as a Consultant, specializing in the development of market-driven brand strategies for medium-sized enterprises. They focused on industries such as construction and engineering, oil and gas, marine, and offshore, helping clients with brand positioning and differentiation strategies.

After their time at StrategiCom, YC Lim joined Autodata Group as a Business Initiatives Manager, responsible for identifying, planning, and managing strategic business initiatives across various verticals within the company.

Currently, YC Lim is working at INSHUR, starting as a Strategy Consultant and later transitioning to the role of Lead Business Strategist. Their most recent position is Chief of Staff, taking on a crucial role within the company.

Overall, YC Lim's experience includes strategic planning, market research, business development, brand strategy, and team management across different industries.

Yun Chuan (YC) Lim's education history begins with obtaining a Bachelor of Honors in Engineering (Mechanical) from Multimedia University, which was completed between 2003 and 2008. Following this, YC Lim pursued a Master of Management degree in Business Administration and Management at Macquarie Business School from 2011 to 2012. Additionally, YC Lim completed a Master of Business Administration (M.B.A.) program at the same institution in 2012.

In terms of additional certifications, YC Lim obtained various qualifications in different fields. These include the "Leading Complex Projects" certification from IDEO U in February 2022, the "MSP® Practitioner Certificate in Programme Management" from AXELOS Global Best Practice in October 2021, and the "Growth Marketing Program" from Startup Core Strengths in June 2021. YC Lim also earned the "MSP® Foundation Certificate in Programme Management" from AXELOS Global Best Practice in September 2020 and the "Certified SAFe® 5 Product Owner/Product Manager" from Scaled Agile, Inc. in March 2020.

Additionally, YC Lim obtained certifications in Agile methodologies, including "Agile Product Delivery" and "Introduction to Agile" from Agility in Mind in 2016. Furthermore, YC Lim completed courses on "Game Theory" and "Gamification" offered by Coursera in February 2013 and October 2012, respectively.