Luis Guilherme Felix

Luis Guilherme Felix is an experienced professional specializing in data-driven growth strategies, pricing, and revenue management. Currently serving as a Growth Squad Leader at Insider Store, Luis leads initiatives to maximize revenue and ensure sustainable growth. Previously, at Rappi, Luis held several key roles, including CRM Growth & Data Strategy Head and Data, Performance and Strategic Projects Manager, where leadership in data strategy resulted in significant improvements in unit economics through advanced Business Intelligence. Prior experiences include strategic planning and expansion at Frubana, operations management at Zé Delivery, and financial performance analysis at ISA CTEEP. Luis holds a Bachelor's degree in Business Administration and advanced degrees in Data Science and Business Development from Universidade Presbiteriana Mackenzie.