One of the most experienced and respected media buyers in the state, Gaye plans, negotiates and places traditional and online media in local, regional and national markets. Gaye also brings solid expertise in copywriting, proofreading and public relations. She’s a tough – but fair – negotiator, and consistently achieves added value and bonus placement in her media plans.
Gaye’s skill set encompasses all aspects of media placement – from strategic planning and budget allocations to coordination, negotiations and placement. She completes all buys with a post-buy analysis, make-goods, invoice processing, billing and reconciliations. When she’s not planning or placing media, she puts a critical eye to proofreading or developing public relations programs.
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