Alexander Nixon

Alexander Nixon is an experienced professional in consumer insights and marketing strategy. Currently serving as Director of Strategy and Director of Brand Experience at Inspire since June 2022, Alexander leads brand experience and calendar planning for Sonic, while previously overseeing a 15-person Consumer Insights team. Prior roles include Director of Consumer Insights at Vital Farms, where the Consumer Insights function was established, and Senior Manager of Consumer Marketing Insights at Newell Brands, directing insights for the Food Division. Alexander’s expertise also includes significant contributions at Procter & Gamble, where initiatives led to multi-million dollar sales increases. Alexander holds an MBA from Kennesaw State University and a B.S. in Political Science from Miami University.