Alexandra Syme

Alexandra Syme currently serves as the POS & VM Category Lead for JLP at Inspired Thinking Group (ITG), a position held since November 2024. Before this role, Alexandra was a Senior Category Buyer at Well Pharmacy from February to November 2024 and worked at N Brown Group from September 2019 to February 2024, where responsibilities included managing seasonal categories as a Buyer/Senior Buyer. Previous experience includes roles as a Junior Buyer at N Brown Group, an Assistant Buyer at Ponden Home, an Assistant Merchandiser at PrettyLittleThing.com, and various positions at N Brown Group, including Assistant Womenswear Merchandiser and Trainee Merchandiser. Alexandra holds a BSc (Hons) in Fashion Buying and Merchandising from The Manchester Metropolitan University and completed foundational education at Driffield School, achieving 11 GCSEs A*-C and 3 A Levels.