Sophus Broberg

Sophus Broberg is the Chief Commercial Officer at Budbee. Sophus was previously the CEO of Blöndal Group from September 2016 to April 2019. Blöndal Group is a leading supplier of water filtration solutions in South East Asia. Providing clean drinking water for consumer households and commercial businesses as well as designing, building and operating industrial waste water treatment facilities are the company´s main areas of business.

During their time as CEO, Broberg was responsible for developing Blöndal into a “new” modern company with leading edge product line and the right sales & marketing strategy fit for future growth and expansion to become the regional leader within water filtration solutions. key achievements during their time as CEO include building organizational capabilities by recruiting talented individuals to key positions, implementing Microsoft Navision as a main business system, developing new B2C & B2B sales model achieving profitable growth, signing of major waste water recycling contract generating profitable recurring revenue, achieving significant cost efficiencies, establishing an R&D department achieving its first product patents and establishing new distributors in China, Thailand, Indonesia & the Philippines for export sales.

Sophus Broberg's educational career includes a Bachelor in Business Administration from Johnson & Wales University, a rank of Sergeant from Swedish Millitary Service from Amphibious Regiment KA4 in Gothenburg, Sweden, and a High School Degree in Business Economics from Hvitfeldtska Gymnasium Gothenburg, Sweden. Sophus also has certification from NFB in Skippers Degree (Kustskepparsexamen).