Anduar Banegas

Anduar Banegas is a seasoned professional in commerce strategy, currently serving as Manager, Commerce Strategy at GroupM since July 2023. In this role, Anduar focuses on driving measurable commerce goals for major clients including Coca-Cola, Tyson, Unilever, Church & Dwight, Mars, and Campari, while contributing to the North America center of excellence commerce team to implement effective strategies for CPG brands in the retail and commerce media landscape. Prior to this position, Anduar was a Senior Customer Success Manager at MikMak, where responsibilities included enhancing eCommerce for diverse sectors and fostering relationships with enterprise and mid-market customers. Anduar also held roles as Customer Success Manager and Account Coordinator at MikMak and as Marketing Operations Coordinator at SBG Media Inc. Anduar holds a Bachelor’s Degree in Marketing/Marketing Management from St. John's University.