Bas Heijens

Bas Heijens is an accomplished manager with extensive experience in sales, marketing, and product strategy across various companies. Currently serving as Manager of Sales at Instacart Advertising, Bas leads the beer and spirits team. Previous roles include Business Lead at Amazon Advertising and several positions at Philips, where responsibilities ranged from developing marketing strategies that drove market share gains to managing global product creation for high-end headphone portfolios. Early in the career, Bas held positions at Mattel, focusing on brand management for popular toy lines, achieving notable growth in sales. Bas's diverse background highlights a strong expertise in brand partnerships, consumer marketing, and strategic planning.