Instacart
Catriona Shedd is an accomplished design leader with extensive experience in product design and user experience, currently serving as the Director of Product Design for Shopper Experience at Instacart since November 2020. Catriona has played a pivotal role in enhancing the design and functionality of various Instacart products, leading initiatives across different teams, including Verticals and Design Systems, and Retailer Products. Prior to Instacart, Catriona was the Director of Product Design at InVision, where leadership was provided for the Design System Manager platform. Previous positions include Director of User Experience for Salesforce's Sales Cloud and SalesforceIQ, and Lead Product Designer for RelateIQ, alongside earlier roles in user experience strategy and information architecture. Catriona holds a BS in Information Sciences and Technology from Penn State University.
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Instacart
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Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores across more than 5,500 cities in North America on the Instacart Marketplace. Instacart makes it possible for millions of busy people and families to get the groceries they need from the retailers they love, and for more than 600,000 Instacart shoppers to earn by picking, packing and delivering orders for customers on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase.