Feifei Liu Crouch

Feifei Liu Crouch is an accomplished data science professional with extensive experience in the e-commerce and marketing analytics sectors. Currently serving as Director of Data Science for Growth at Instacart since September 2019, Feifei has held various senior management roles within the company, focusing on data science teams and growth initiatives. Previous positions include Director of Predictive Analytics at Fanatics, Inc., where Feifei developed machine learning algorithms to enhance marketing efficiency and conducted A/B testing for marketing strategies. Feifei also has experience as a Research Scientist at Amazon, Manager of Advanced Analytics at Orbitz Worldwide, and Predictive Modeler at Allstate, contributing to fraud detection and marketing effectiveness initiatives. Academic credentials include a Master’s degree in Statistics and graduate coursework in Computer Science from the University of Chicago, as well as a Bachelor's degree in Electrical and Electronics Engineering from Shanghai Jiao Tong University.