Oscar Linares

Oscar Linares is a seasoned National Account Manager at Instant Brands since October 2013, specializing in strategic sales plans for major retailers in Mexico such as Walmart, HEB, and Soriana. With a proven track record of enhancing brand distribution and market penetration, Oscar has successfully transitioned the company from a domestic supplier to an import provider while optimizing trade spending. Prior experience includes managing key accounts at Samsung Electronics Mexico, achieving a significant sales target, and receiving the "Vendor of the Year" award from Walmart Mexico in 2012. Oscar's career also encompasses roles at SC Johnson, where responsibilities included managing pharmacy channel accounts, and at Berrospi S.A. de C.V., focusing on sales coordination in the retail sector. Oscar holds a degree in Computer Systems Engineering from Universidad del Valle de México and a diploma in Key Account Skills from Tecnológico de Monterrey.