Mark Goethals Shopa

Mark Goethals Shopa has extensive experience in marketing and branding, holding various leadership positions in notable companies.

Mark began their career at WW (formerly Weight Watchers) in 2012, where they served as an Associate and later as a Manager in Marketing. In this role, they oversaw the design and maintenance of strategic marketing materials, directed event marketing and industry sponsorships, and led the development of e-newsletters.

In 2015, Mark joined Outcome Health as a Senior Manager and later became the Director of Marketing, Brand, and Life Sciences. During their tenure, they designed and implemented the organization's first marketing plan, developed compelling sales presentations, and regularly presented marketing initiatives and strategies. Mark's work at Outcome Health also included conference presence, public relations, and thought leadership.

Mark then joined CheckedUp in 2017 as the Director of Marketing, gradually progressing to the positions of Senior Director, Vice President, and ultimately Senior Vice President of Marketing and Brand Strategy. In this role, they established the branding and marketing department and introduced strategies for traditional and digital marketing, advertising operations, content, product design, and strategic account management.

Most recently, Mark joined InStep Health in 2021, initially serving as the Vice President of Marketing before being promoted to Vice President and Head of Marketing. Mark successfully executed company visions and rebranding, collaborated with the executive leadership team to launch innovative sales and marketing strategies, and facilitated educational sessions for pharmacists on health and wellness.

In 2024, Mark transitioned to the role of Senior Vice President of Marketing at InStep Health, where they continue to contribute their expertise in marketing and leadership.

Mark Goethals Shopa has a Bachelor of Arts degree from Oakland University, with a focus on Marketing, Advertising, Journalism, and Media Design.