Elfie Tan

Elfie Tan is a commercially focused Head of Marketing with over 10 years of experience driving measurable growth for medium to large B2B organizations. Currently, they serve as the Head of Marketing at Instep, where they build and scale marketing functions, optimize technology stacks, and develop strategic marketing plans aligned with growth targets. Elfie has a proven record of achieving significant increases in website traffic and lead generation across various sectors, utilizing a data-driven approach that integrates SEO and content strategies. Previously, Elfie held key roles at organizations such as Merit Data & Technology, Emerhub, and TEFL Express, where they delivered high-impact marketing strategies and fostered a culture of collaboration and innovation. They hold a Master's degree in Journalism from the University of Sheffield.