Sandra MacLeod Fipr

Sandra Macleod FIPR, CCIM is an accomplished professional with extensive experience in leadership, reputation management, and integrated reporting. Currently serving as Group CEO of Echo Research since April 2018, Sandra also holds the position of Ambassador at the International Integrated Reporting Council, advocating for enhanced organizational reporting practices. As a Companion and Chartered Manager with the Chartered Management Institute, Sandra contributes to advancing management and leadership standards. Previous roles include Partner and Director at Reputation Dividend Limited, Independent Adviser for Richemont's Governance and Sustainability Board, Founder & CEO of Mindful Reputation Limited, and a member of the Board of Advisors for MK&A. Sandra has served on advisory boards for prestigious institutions such as the University of Oxford and New York University, where contributions to public relations education were made. With a Bachelor of Public Relations (Hons) from Mount Saint Vincent University, Sandra is recognized for their significant impact on corporate reputation and governance.