Madeleine Thor

Madeleine Thor serves as the Managing Director of the Institutet för reklam- och mediestatistik (IRM) since May 2012, leading the organization recognized as the foremost authority on media investments in the Nordic region, focusing on measurement, analysis, and forecasting of media investments. Prior to IRM, Madeleine held key positions at MTV Networks from 2005 to March 2012 as Head of Distribution and Affiliate, overseeing distribution and revenue. Earlier roles include Research & Development Manager for the Nordic region at SVT, Information Officer at MTG TV, a Trainee/Analyst at ZTV, and Consultant at Mediavision. Madeleine completed studies at the Stockholm School of Economics from 1994 to 1999.