Instituto de Biofísica e Engenharia Biomédica - Institute of Biophysics and Biomedical Engineering
Catarina Alves Ribeiro is an expert in neuromarketing, currently serving as Owner and CEO of Brainding Portugal since January 2022. With a background in neuroscience and marketing, Catarina works with notable clients, including FAHMA and António Gaspar Physiotherapy and Performance. Since September 2021, Catarina has been pursuing a Master's degree in Neurosciences at Universidade Católica Portuguesa and holds a position as a Research Assistant at the Instituto de Biofísica e Engenharia Biomédica. Further experience includes roles as a Marketing Representative for Between - Partnerships 4 Development and as an ambassador for the Neurobusiness Society. Previous positions encompass marketing outsourcing for The Agency Portugal and António Gaspar, as well as a Marketing Teacher for Turismo de Portugal. Catarina’s academic credentials include specialized courses in Medical Neuroscience from Duke University and Neuromarketing from ISAG, along with extensive training in consumer neuroscience and positive education.
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Instituto de Biofísica e Engenharia Biomédica - Institute of Biophysics and Biomedical Engineering
The Institute of Biophysics and Biomedical Engineering (IBEB) is a research unit of the Faculty of Sciences of the University of Lisbon. IBEB was founded in 1992, and its activities are focused on research and postgraduate teaching. Research carried out at IBEB covers Biophyiscs and Biomedical Engineering approaches to understand some human health disorders. IBEB’s scientific activity is organized into 4 transversal research lines, distributed by its 22 Ph.D. members. IBEB contributes for the MSc and PhD programs in Biomedical Engineering and Biophysics of the Faculty of Ciências of Universidade de Lisboa and participates on other post-graduate courses within Ciências or in collaboration with other schools of ULisboa. We are funded by Fundação para a Ciência e Tecnologia UIDB/00645/2020 and UIDP/00645/2020.