Patricia Garrafa Rocha Campos Pacheco

Patricia Garrafa Rocha Campos Pacheco is an experienced professional in marketing, operations, and engagement, currently serving as Gerente de Planejamento, Operações e Engajamento at Instituto Ismart since October 2021, where leadership of a multidisciplinary team focuses on performance analysis and student development. Prior to this role, Patricia was the Head de Marketing at XP Inc., responsible for marketing strategy and business analysis. A significant tenure at Kroton included diverse roles such as Gerente de Produto and Gerente de Estratégia de Mídia, where management of teams and marketing processes were key responsibilities. Patricia's career began with internships at Citi in the financial sector. Patricia holds a degree in Administration from Universidade Presbiteriana Mackenzie and studied at Kaplan International Colleges in Cambridge, England.