Veera Aalto currently serves as Communications Manager at Instru Optiikka Oy, focusing on communication planning and development, employer branding, and multi-channel content production since October 2022. Prior experience includes roles as Communications Specialist at Gasgrid Finland Oy, and various positions at MaaS Global Ltd, including Communications Lead and Communications Coordinator. Aalto's career began at IKEA Group, where roles included Press Officer and Communication Assistant. Aalto is pursuing a Master’s degree in Behavioural Insights and Choice Architecture in Management at Laurea University of Applied Sciences, following a Master's degree in Leading Transformational Change and a Bachelor's degree in Marketing and Communication from the same institution.