Marketing Team

The Marketing Team at Instru Optiikka Oy is responsible for driving brand awareness and customer engagement across the Instrumentarium, Nissen, and Keops retail brands in Finland, as well as the Instrumentarium brand in Estonia. This team executes strategic marketing campaigns, manages digital platforms, and creates compelling content to strengthen the company's market position as a leading eye care professional. They also focus on trade marketing, market activation, and internal and external communications to maintain a consistent and impactful brand image.