Erika Botta

Erika Botta has a strong background in client relations, with experience in managing P&L responsibilities and setting revenue goals. ERIKA has worked as a Client Director at intarget, where they focused on achieving business goals and maintaining successful customer relationships. Prior to this, they held roles at Optimized Group S.r.l., including Head of Agency and Head of Digital PR & Social Media. In these positions, they were responsible for creating digital marketing strategies, monitoring results, and coordinating integrated offers with other services. Erika also has experience in PR and media relations, having worked as a Senior PR Account & Social Media Specialist at Studio Roscio and as a Senior Account & Media Relation at Conca Delachi. Throughout their career, they have worked with various industries, including fashion, luxury, design, and fast-moving consumer goods. ERIKA started their career in corporate communication at Philips.

Erika Botta attended the Università Cattolica del Sacro Cuore from 2004 to 2009 where they obtained a degree in Scienze della Comunicazione Pubblica e Internazionale. Later, from 2014 to 2015, they attended the Business School IL SOLE 24ORE and completed a Master's degree in Marketing e Comunicazione Digitale.