Susan Emerick

Susan Emerick is a seasoned marketing and customer experience professional with extensive leadership roles in various organizations. As the Principal and Founder of Brands Rising LLC since June 2014, Susan emphasizes the importance of equipping employees to enhance customer interactions and build brand loyalty. Currently serving as Vice President of Social Advocacy and Brand at Integral, Susan develops strategies focused on brand advocacy and employee engagement. Experience as a Social Media Marketing Consultant for Tribal Impact and as a Digital Marketing Strategy Consultant for TD SYNNEX underlines Susan's expertise in digital and social media marketing. Previous roles include pivotal positions at IBM, where Susan directed integrated marketing communications for AI products, and at Blue Cross Blue Shield of Michigan, where Susan crafted customer acquisition strategies. An academic background includes a Master's of Science in Marketing Research and Analytics from Michigan State University and additional studies at several prestigious institutions.