Martha Sherman

Martha Sherman is an accomplished marketing executive with extensive experience in MarTech, analytics, and communication strategies across leading technology companies. Currently serving as SVP of MarTech, Analytics, & Qualification Services at SAP since September 2021, Martha has previously held multiple key roles at SAP, including VP of MarTech & Analytics Services and Chief of Staff, where responsibilities included managing the digital marketing hub and developing executive communications. Prior experience includes Senior Director at Concur, VP of Marketing at Caradigm, and various director-level positions at Microsoft, where Martha drove communications and brand strategies. Martha holds a Master’s degree from Harvard University in Sociology of Religion and a Bachelor of Arts in Economics from Wellesley College.