Si Song Tay

Si Song Tay is an experienced professional in business operations and strategy, currently serving as the APAC Business Operations Director at Integral Ad Science since October 2021, after progressing from the roles of APAC Business Operations & Strategy Senior Manager and APAC Business Operations Manager. Responsibilities include overseeing operations across Southeast Asia, India, Australia and New Zealand, Japan, and South Korea, with a focus on quarterly business reviews, KPI setting, and identifying strategic initiatives aimed at revenue growth. Prior experience includes managing regional sales analytics at foodpanda and serving as an analyst in business operations and pricing at Lazada, as well as financial analysis at Procter & Gamble. Educational qualifications include a Bachelor of Business Administration with a Finance major from the National University of Singapore and an additional BBA from Texas McCombs School of Business.