Daniel Mahdavi

Daniel Mahdavi serves as the Head of Product Development at Integral LED, specializing in luminaires, LED strips, and controls since April 2024. Prior experience includes leadership roles at Aurora Lighting, where responsibilities encompassed product strategy, marketing, and compliance across multiple product lines from September 2021 to December 2023. As Chief Technology Officer at Orluna LED Technologies Ltd from June 2012 to June 2021, Daniel focused on innovation and the integration of new technologies within the luxury LED luminaire sector, with an emphasis on connectivity, colour quality, and eco design. Daniel commenced a consultancy at REPC Consulting in 2011 and is pursuing a Bachelor of Laws (LLB) at King's College London, while education also includes attendance at Watford Grammar School for Boys.